Article Marketing De-Mystified
Article Marketing
One of the most popular forms of see engine optimization is article marketing. Article Marketing is submitting original pieces of writing to article directories for syndication, where another websites crapper republish your article on their possess place with a unification to yours. It’s a win-win: the another sites publish useful content on their site, and you receive additional course and reciprocation to your possess site.
Here is what you need to do in order to fully take advantage of article marketing:
Research the Demand
Go to WordTracker and type in a general phrase you’d like to optimize for. For example, if your site is about dogs, you would type in “dogs.” Word tracker gives you a list of the top searches associated with this term, such as “dog training,” “dog food,” and “how to stop your dog from barking.” To the right of these terms you will see the estimated daily search volume; this gives you an idea of how many people are looking for this phrase. For our purposes, you need to have at least five to 10 daily searches.
WordTracker: The Definitive Keyword Research Tool
There is no doubt that WordTracker is as indispensable as it is expensive. At the instance of writing, they charged a monthly rate of nearly $70 per month, which is likewise broad for most newcomers to the market. This is no accident; the folks at WordTracker undergo they’ve got the best game in town, and professionals in SEO don’t wink an eye at forking over the $295 annual fee to give them the added advantage. When you figure that proper keyword investigate results in free traffic, $295 is a diminutive price to pay for a year’s worth of free advertising.
So what are your another options?
Try the Google keyword tool, or the free (albeit HIGHLY limited) version of WordTracker. Currently, WordTracker offers a free 7 period effort that includes a crash course in SEO. Research as some keywords/niches as possible during that instance and get to work!
Research the Competition
Now that you undergo how some searches a presented keyword receives every day, you requirement to find out how some another sites are optimized for that same keyword. To do this, use the AdWords Preview Tool and identify the keyword in quotation marks. The quotation marks exhibit websites that hit that literal catchword at diminutive once.
What you’re looking for are phrases in quotation marks the return inferior than 5000 results; research has shown this is not a rattling competitive keyword, and you crapper find yourself on the prototypal tender of Google in no time.
How? There are a some sites that Google is absolutely head-over-heels in fuck with. Ever notice how often Wikipedia shows up for searches on grouping and places? Or how most YouTube for \”how to\” searches? The key is to get your impact that is optimized for a keyword on one of these trusted, broad senior sites.
Remember, see engines exhibit results for pages that are
o Highly optimized for the key word, and
o From a highly trusty site
Therefore, patch your website ease mires in obscurity, you crapper ease get your highly optimized noesis detected by distribution it with highly trusty sites.
One of Google’s most loved websites is EzineArticles. You can very easily find an article you submit to them on the top 10 results on Google within a matter of days. Granted, this isn’t your site, but it’s a great way to gain exposure for keywords too competitive to rank for initially.
So is article marketing the wave of the future? Should you create a one-page website and write hundreds of articles sending reciprocation to it? I’m afeard this is the approach held by some online marketers, and is short-sighted. Your priority should always be to physique the continuance of your possess website, and patch course from articles module help, you eventually poverty your possess webpages to exhibit up for those keywords. At best, only 10% of grouping who feature your articles module utter through to your site. Wouldn’t you rather reap 100% of the traffic?
Research the Advertisers
When looking at the sort of see results for a given keyword, record the sort of sponsored course on page. This is important to state because the higher the sort of paying advertisers for that keyword, the more juicy it haw be.
In summary, you want the following:
o A high number of daily searches (at least five to 10)
o A low number of optimized competition (no more than 5000)
o A high number of paid advertisers (the more the better)
As I mentioned earlier, this is the strategy that costs nothing, but takes more time. If you are serious about keyword research, WordTracker is the only way to go.
Once you’ve selected 10 keywords that fit these criteria, it’s time to start writing articles. Sign up for an account at EzineArticles. This will allow you to write and submit 10 articles initially; once they’ve been accepted you have unlimited submissions. Make sure you read the author’s guidelines before submitting them (they get approved much faster).
There are two reasons for writing articles:
1. Traffic from the articles themselves
2. Backlinks to your site, which will improve your results in the search engines
Only rookies and the near-sighted use article marketing just for the traffic. The key is to build up your website’s reputation; the initial traffic is just the cherry on top.
If you poverty your article to exhibit up broad in see engine results, you requirement to optimize the article itself for your specific keyword. Be sure to include the keyword in your article title (preferably at the beginning), your prototypal paragraph and conclusion.
If you poverty your website to exhibit up broad in the see engine results, you won’t hit to optimize your article as much. In a perfect world, your website would be sort one on Google and your articles filling positions digit through 10. However, due to the broad Page Rank of article directories it’s very ordinary to see them score higher on the results page, even if they are linking to your website!
Still, it’s better to compete against yourself, which is ground I recommend optimizing your articles and using similar fix book to your website. After all, someone else could write a similar, more optimized article and steal your traffic.
At the end of each article, there is a resource box where you include a bio and course to your site. This is the most important part of the article; a well structured resource box module drive highly targeted reciprocation to your site. In addition, you should use appropriate fix text. Here are examples of how you should-and shouldn’t-structure your bio box:
The Wrong Way
John Smith is a world renowned business expert, whose core competencies include business analysis, value investing, and foreign investment market analysis. To learn more about John and his company, click here to access his website.
Huh? Even if John’s article is dynamite, very few people click through to his website for a number of reasons. First of all, there is no specific value offered to them for visiting his site. Secondly, there isn’t a call to action. Thirdly, we learned nothing about John or his business from this bio, nor is it a very catchy opening to grab the reader’s attention. No one will read this scratch that people’s eyes will glaze over when they reached this bio, and John’s business will subsequently suffer.
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