Jump Start Your Business’ Internet Marketing Strategy with P.T.A.
It is next to impossible for a business, speaker or author to operate at their full potential without using Internet marketing strategies as part of their overall plan. Despite this, while many people use the Internet for their own personal needs, they are confused how they can actually use it to benefit the sales of their own products or services.
If you are like most people, you have been overwhelmed with Internet marketing strategies, and have no idea where to start.
The process for Internet marketing success is almost exactly the same for every business, author or speaker, and hasn’t changed in almost 15 years! The problem is that most educational resources on Internet marketing tell you a piece of the process without identifying where on the timeline it falls or how it fits into the rest of the process.
Try to avoid getting hung up on any particular strategy until you fully understand your P.T.A., which is the foundation for success on the Internet:
P: Plug-In
Examine where you currently fit in the Internet marketing process and “plug in” at that point. Is this your first experience with Internet marketing? Or perhaps you have some practical experience, but don’t know how to fit it all together? If you can identify where you fit into the process, you will be better able to plug in to those tools and resources that you need to succeed.
T: Team-Up
The next step is key to success for speakers, authors, and small business owners to succeed, and that is to find a team that will help you implement the process. The success of your business relies on you being out doing your thing, not sitting at a computer trying to learn everything there is to know about Internet marketing (unless you are, actually an Internet marketer by trade). And, contrary to popular belief, just having a website designed by someone you find on Craig’s List or overseas won’t get you the success you want from your Internet marketing.
Your goal is to find outsourced help that is multi-dimensional in their knowledge and understanding of the Internet, as well as sensitive to your unique needs and concerns. You need to start now to form a devoted team that will be at your side for years to come to help you with technical challenges and smart, calculated Internet marketing planning for your business or service.
A: Accelerate
A website alone, without analyzing where you fit into the process will result in not fully realizing the last step of accelerating your success. Learning a few strategies or techniques will only cause to confuse you until you have plugged into where you are in the overall process, and found resources and team members able to lead you to success. Once you have done that, your business success from the Internet will start to fly.
Marty Dickinson is the president of HereNextYear, Inc., a all in one Internet marketing company in business for over 10 years. His specialty is Internet marketing solutions for the small business owner, speakers and writers. Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.
categories: internet marketing,small business,author,speaker,online marketing,website marketing
