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It seems like times are always tough for small companies, but no time is worse than during a recession. Throughout a recession, many corporations attempt to scale back on as much as feasible, but when does cutting back start to harm the firm? One of the areas this question is most frequently applied is to the issue of SEO. Should a small-scale business pay for SEO when money is tight?

Pay per click (PPC) is an Web advertising channel utilized on web sites, in which advertisers pay their vendor only when their ad is clicked. Utilizing search engines, advertisers typically bid on keyword phrases relevant to their target marketplace. Content web pages typically charge a fixed price per click instead of using a bidding system.

Because of the current rise of pay per click (PPC) advertising services such as Yahoo Search Marketing, Google and Microsoft adCenter, professional search engine optimization (SEO) companies are having to deal more and more with the issue of why their clients ought to invest funds on conventional SEO when they could basically commit money on PPC and witness quick results in the search engines.