Archive for the "Web Analytics" Category

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Identifying Trends Using Web Analytics

The future has always been a scary place for marketers for several reasons – fickle consumer behavior, sophisticated and complex research, and a lack of measurable advertising media among them. That is, the future was scary until data-hungry Google took over the world. Now marketers have the information they need right at their fingertips, and [...]

Is Split Testing Included In Googles Analytics

With the World Wide Web becoming a jumble of web pages and html, e-marketers, or online marketers need to become yet further systematically suave at the micro level in order to achieve online business success. Google’s site optimizer is a must use in today’s over aggressive world of web clicks.

Increasing Internet Sales Via Split Testing

If you know how to use it properly then split testing can be a great tool for you to use to increase your online sales. You may wonder what split testing is as many people have not heard of it. Split testing is a very simple concept that will allow you to figure out which web pages will give you the best results. The way split testing works is by taking two different web pages and having a script rotate between the two every time someone visits your domain. This means that every other visitor will see the same page.

How Do You Use Google Analytics?

Google Analytics is one of the most widely used analytics tools for measuring and improving website performance, traffic sources, ROI, and conversion rates.
Search Engine Optimisation (SEO) is the process of improving the quality or volume of a websites traffic in search engines, (eg. Google, Yahoo, Bing). If your website website is not optimised for the [...]

Why Would You Want To Exclude Your IP From Your Google Analytics Statistics?

Individuals get excited about their websites, whether or not they’re a Mom posting family pics or a huge company like IBM. Whether or not they are used for fun, part of one’s schooling, or an essential enterprise component, web sites are one thing during which people take great pride. So when a new site is [...]

How To Increase Conversion Rates By Leveraging Google Analytics (1)

The Significance of Conversion rates
How can you increase your conversion rates on a consistent basis? It is one of the key determinants of how successful you become. Maybe thousands of people visit your blog/website weekly, congratulations. That is an awesome feat, seeing as traffic generation is one of the most arduous tasks. But are these [...]

What Are The Benefits Of Data Mining And Data Analytics

These days, research has done tremendous things for companies no matter what industries they are connected with. Primarily, research gives companies a chance on how to improve their company’s services and even products. This is because they will know where their products may have some problems or if their services are not reaching the standards set by the industry or even just within the company.